Abstract:
Agriculture has underpinned the social economic development of Kenya. The rural economy of Kenya is propelled by
Agricultural micro enterprises where the small holder farmer plays a central role. Horticulture has emerged as the most
profitable of all the Agriculture sub sectors in Kenya currently. The Government collaborates with development partners to
develop this sub sector by designing and implementing various initiatives. Small Holder Market Access Program (SHoMAP)
is such a collaboration between the Government of Kenya and International Fund for Agricultural Development (IFAD).
This study investigated the influence of the project distribution channelon the utilization of SHoMAP markets by horticulture
micro enterprises. The research studied the cases of SHoMAP market projects in Imenti South Sub County. Analysis of the
findings showed that the project distribution channel influences the utilization of SHoMAP markets by horticultural micro
enterprises. It was thus recommended that these effects be addressed exhaustively so that the SHOMAP markets can be
utilized significantly. Further studies were recommended on the effects of devolution in delivering agriculture projects and
the role main roads play in the establishment of successful markets.