Role of Project Distribution Channels on the Utilization of SHoMAP Markets by Horticulture Micro Enterprises; A Case Study of Imenti South SubCounty’s Two SHoMAP Market Projects (Nkubu and Miruriri)

Abstract

Agriculture has underpinned the social economic development of Kenya. The rural economy of Kenya is propelled by Agricultural micro enterprises where the small holder farmer plays a central role. Horticulture has emerged as the most profitable of all the Agriculture sub sectors in Kenya currently. The Government collaborates with development partners to develop this sub sector by designing and implementing various initiatives. Small Holder Market Access Program (SHoMAP) is such a collaboration between the Government of Kenya and International Fund for Agricultural Development (IFAD). This study investigated the influence of the project distribution channelon the utilization of SHoMAP markets by horticulture micro enterprises. The research studied the cases of SHoMAP market projects in Imenti South Sub County. Analysis of the findings showed that the project distribution channel influences the utilization of SHoMAP markets by horticultural micro enterprises. It was thus recommended that these effects be addressed exhaustively so that the SHOMAP markets can be utilized significantly. Further studies were recommended on the effects of devolution in delivering agriculture projects and the role main roads play in the establishment of successful markets.